Christmas is the busiest month of the year for the Wine industry and a time when targets for the year come sharply into focus. However, we were curious to learn how another important date in the calendar - the "tasting season" - is perceived by Sales & Supply Chain professionals in the industry.
These are the thoughts of some professionals we spoke to:
(1) A Shipping Manager at a major UK distributor.
"Tastings are one of the biggest hassles every year. The difficulty is doing single bottle picks, and bespoke packaging. We otherwise would never move single bottles. The issues start when the Sales team coordinate a tasting without giving us sufficient notice to get stock coordinated!"
(2) A NAM for a leading distributor.
"It is a balancing act between going from tasting to tasting and also being able to service your current accounts. It does have an impact on my ability to win new business in one sense"
(3) A Planning Professional for a major New World importer.
"We typically see volumes go up by between 10-20% for the month immediately afterwards, but then they drop down again. I'm not sure what the cause/effect relationship is between the tastings and the increase in order volumes, because they happen at points in the year where volumes go up naturally anyway."
(4) A Senior Operations Professional at a major wine retailer.
"When I have to attend them, it means I'm spending a day outside of the office, which always sets me back massively. They can be fun, but they're not worth it, if it's putting the Logistics department at risk."
(5) A London On Trade Salesperson.
"As most of the work with accounts is done over the summer period, these tastings actually provide a good platform to speak with contacts in the trade and set up meetings for next year"
Thanks to my colleague Alex Allison for his contribution to this blog. If you are looking for your next step in the Wine sector within Sales, Marketing or Supply Chain for 2016, please do not hesitate to get in touch.